The Church, South Africa and Apartheid

A New Approach

In the spring of 1966, ESCRU began moving tentatively away from its preoccupation with southern segregation and towards a more institutional approach to combating racism. The organization targeted companies with holdings in South Africa and asked them to consider the adoption of equal-opportunity policies in their South African plants or to withdraw from the country. John Morris stated, “I predict that this will only be the beginning of pressure on U.S. industry to cease and desist from its partnership with racism in South Africa.” [Sources]